Six years leading full campaign ecosystems, including anthem films, paid and organic content, ingredient storytelling, and large-scale asset systems developed in-house across multiple launches for Aveda, Estee Lauder.
Campaign Direction
Creative problem-solving led through post production. This work goes beyond execution, using editing, narrative development, messaging alignment, and AI-enabled production to build campaign assets, brand storytelling, and original content systems when traditional production is limited or incomplete.
Post-Production Creative
Editorial execution within established creative direction, focused on pacing, clarity, and delivery across formats. Color correction, sound design and mastering included.
Editorial Execution
